Showing posts with label Absolut Brooklyn. Show all posts
Showing posts with label Absolut Brooklyn. Show all posts

Monday, April 11, 2011

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It was exactly a year ago that Absolut Vodka released its forth city-inspired flavor, 'Absolut Brooklyn.' The limited edition was created in collaboration with fimmaker Spike Lee and featured a specially-designed bottle.
Both Absolut and Lee were criticized by local bloggers and media for taking advantage of Brooklyn pride and for plastering their brownstone stoop ads all over some of the poorer neighborhoods of the borough, where alcohol abuse is a serious problem.

Controversy aside, designing a vodka around 'Brooklyn' has apparently been a success. The red apple and ginger- flavored vodka has outsold some of the other city-inspired versions. ('Absolut Boston' didn't do very well.) But Absolut Brooklyn is about to be retired. The final batch has been shipped to liquor stores and once its sold, it won't be available any more. Scotto's Wine Cellar on Court Street has secured 10 cases, so if you are interested, you can pick a bottle up from there.

Wouldn't you love to know whether Absolut Brooklyn did well right here in Brooklyn or if most of the bottles sold in places like the Jersey Shore or Boise, Idaho.


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Friday, May 28, 2010



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What exemplifies Brooklyn? For most, it's the Brooklyn Bridge, the Brooklyn Heights Promenade with its spectacular view, Coney Island and maybe the rickety old wooden Cyclone. To Brooklyn filmmmaker Spike Lee, it's the stoop. And if you happen to live right here, in New York's coolest borough, you know exactly what he means, right?

When asked by Absolut Vodka to collaborate on a limited "Absolut Brooklyn" edition, Spike Lee chose to feature a brownstone stoop on the specially- designed bottle.
And for those of you who are wondering, Absolut Brooklyn is a blend of red apples and ginger.



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