Showing posts with label Area Yoga. Show all posts
Showing posts with label Area Yoga. Show all posts

Friday, February 17, 2012

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Who knew yoga could be so controversial?
When I reported on Monday that Prema Yoga, at 236 Carroll Street at the corner of Court Street, would officially close its doors on February 15th after three years in the community, and that Area Yoga, the studio right down the block at 389 Court Street, would take the space over, I had no idea there was so much controversy behind the move.
While Area yogis rejoiced at the additional studio space, Prema yogis wrote in to complain about the "underhanded way that Prema was taken" and that Area was monopolizing the choices in the neighborhood.
Obviously, emotions ran high.
It would now appear that the problem was an internal dispute between Lesley Desaulniers and Mary Long, the two Prema business partners.  It only involved Area Yoga marginally.
Mary and Lesley parted ways a while ago, and Mary continued running the studio. Lesley, however, stayed on the lease. When Mary decided to close the studio this month, a realtor proposed the lease to Loretta Gendville, Area's owner, who decided to take it over.
That's when Lesley, Prema's former co-owner reappeared, wanting to renew the lease with her new partner, Amanda Harding.
All terribly confusing, I know.
Rather than get involved in the quarrel, Area's Loretta Gendville has decided that this is way too much trouble. She just wrote to me to explain what happened:
"I was told about the Prema Yoga space being available by Janet Guerra, a broker at Brownstone Realty. I was shown the space by her and told it was available March 1 as the sole owner of Prema was giving up the lease. Mary Long had 2 years left on her lease. I asked several times to clarify if Mary was the only owner of the lease as I was confused about the true ownership of Prema Yoga as initially I thought Lesley was a partner. Turns out Lesley was the former partner, but due to a relationship breakdown, Lesley gave up ownership to Mary but was never formally removed from the lease.Lesley wanted to sign a new lease with the landlord and her future partner Amanda, but the landlord decided she would rather give a new lease to an established studio. The owner of the building asked Mary whom she should give the new lease to. Mary recommended to the landlord to give a new lease to AREA Yoga. I received my signed and executed lease at the beginning of Feb.
Instead of dealing with a lease dispute, AREA Yoga has decided to focus on opening a full scale studio in a new neighborhood and additionally concentrate on the 10th location of AREA Kids."  Loretta Gendville
Meanwhile, Leslie and her new partner Amanda have sent the message below to their students, announcing a "new" Prema at 236 Court Street. Obviously, they have worked things out with the landlord.
"Dear students, Thank you all so much for your heartfelt support, strength, and love during this difficult time of transition in our yoga community. We are so thrilled to bring you wonderful news! As of March 1st, we are opening the doors to a brand new yoga center, located on the familiar corner of 236 Carroll Street! The course of events of the past few days has been extraordinary. Staying true to our dreams, intention, and conviction has paid off and we couldn't be more excited to begin building our sacred studio together in the beautiful space we call home.Please join us on Saturday March 3rd for our grand opening celebration. More details on all of this to come within the next week, but please save the date! Our full yoga class schedule will start on March 4th.Our new interactive website, www.premayogabrooklyn.com, will be up and running soon. Keep checking back for updates and class registrations. Expect class schedule changes, additional faculty, wonderful workshops, and events all in the weeks and months to come. We look forward to beginning this new journey with you... "  Lesley and Amanda

Stay tuned, folks....

Monday, February 13, 2012

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Here is some sad news, but also some good news.
Prema Yoga at 236 Carroll Street at the corner of Court Street will be closing its doors this week.  The studio will officially close on February 15th.  It had been part of the community for three years.
But there is some good news for the space as well.  Over the week-end, I received an email from Loretta Genville, owner of Area Yoga, informed me that she will be taking over Prema's space, which is just one block away from her own studio at 389 Court Street.
Loretta writes:  "We are very exciting to be expanding in the neighborhood!"
The new space will allow Area to expand on prenatal yoga, kids yoga, restorative yoga and many workshops for beginners.  The classes will mostly be done in a 6 week series with preregistration.

Thursday, September 8, 2011

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Photos courtesy of Child's Play NY

Now that school has begun again for most of New York City's kids, it's time to find some after-school activities that allow them to explore in a more relaxed and creative way. One such program is Child's Play NY, a theatre arts program created three years ago by Jocelyn Greene to empower kids " as they live inside of stories and characters and develop their skills as actors." All classes are taught by professional actors with MFAs in Theater and years of experience bringing their artistry to children.
Check out their class schedule here.
One such class is Imagine That! taught right here in Carroll Gardens for 2-3 year olds and it sounds like the perfect setting to allow their imagination free rein.
"A princess hails a cab in Brooklyn...a shark needs to visit the dentist...a pirate wants a playdate with YOU! Let your imaginations run wild when we put incredible characters into real-life scenarios. Children explore story-telling, song and creative movement in classes for the youngest of thespians. Using their bodies, voices and minds, students re-interpret classic and contemporary children's literature and are inspired to create their own adventures."

Imagine That!

(ages 2-3)

Thursdays 2:30-3:15

389 Court Street, Carroll Gardens

Area Yoga

September 15th - January 19th

16 classes

$350

to apply for an application, click here


Child's Play NY will also be offering a free Halloween acting class on October 30th. Stay tuned for further information here.


Thursday, September 1, 2011

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Area Yoga will be moving from 320 Court Street (photos above)
to 389 Court Street tomorrow. (see photos below)
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Yoga is moving from 320 Court Street to 389 Court Street, right off the corner of Court Street and First Place. All classes will be held at this new location starting tomorrow. According to Area's web site:

"Our beautiful new 2-level space features a large studio with floor to ceiling windows, central heating and A/C, two treatment rooms, and a spacious private patio. The first floor will be dedicated entirely to retail, including Manduka and Gaiam yoga mats, equipment, and the clothing lines Be Present and Zobha. We will also be carrying the skincare lines Jurlique, Dr. Hauschka, Arcona, and Eminence.

We will be adding even more classes with all of your favorite teachers! Please feel free to email us with any and all suggestions for class times and teachers.

We see this move as an opportunity to grow and expand with our beautiful yoga community. And with that, our main goal continues to be the best and most affordable yoga studio in Brooklyn. We cannot wait to see you there! "

Incidentally, Area's new neighbor at 387 Court Street will be The Bourgeois Pig. Think a yoga studio and an eatery serving dark-chocolate-bacon-beer fondue can co-exist peacefully next to each other? We shall see...

Friday, May 15, 2009





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To 'Area's' Owner


All right, already. 'Area' is offering yoga classes. I GET it!


Seriously, is it necessary to for you to plaster your annoying pink and blue fliers all over the neighborhood?
Those damn things are everywhere.
How about you advertise like other businesses, instead of littering.


That would be a much better business plan.


And to those readers who take classes at this place, maybe you can tell her to stop in person.



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