Wednesday, April 4, 2012

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(photo credit N. B.)
photo-3
(photo credit: Simmi Degnemark)
This morning, I had a very nice conversation with Jon Lake, Vice President of Operations for 16 Handles, as a follow up to an email exchange that we had regarding the sign one of the company's franchisees had placed on the front of their brand new store at 349 Court Street.

Someone had forwarded my blogpost about the rather 'loud' sign and he read the comments left by members of the community. He responded by saying. "We too agree that this sign is not in keeping with the neighborhood vibe and feel. I would like to discuss potential signage options."

I thanked him for his very quick response. He assured me that the sign will be replaced by a more contextual, muted one. He will send over a photo of it as soon as he can and I will share it with everyone.
In the meantime, crews were removing the sign at 349 Court Street this morning.

I told Lake that his company's handling of the community's concerns was impressive. He responded that it is part of 16 Handles' philosophy. " We are human. We are not perfect, but we are always trying." Most importantly, he added: "We want to bring more smiles to the community."

16 Handles certainly made me smile...



***UPDATE***
As promised, Jon Lake just sent me a photo of a proposed sign for the store.  (See below)
"This sign could be mounted with the brick of the building as the backdrop. The sign would be simple white channel letters," he writes.

I think the sign is much better, especially if it is mounted directly to the brick and does not stick out as much.




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