"16 Handles" Strip Malling Court Street? No Love For New Frozen Yogurt Shop's Signage

(photo credit N. B.)

16 Handles, the new frozen Yogurt place at 349 Court Street hasn't even opened its doors yet, but reaction to the orange and green sign which went up just days ago has been very strong. .
"Strip malling Court Street, this is beyond ugly....alas." writes friend N.B., who sent me the photo above.
Other readers wrote in and left comments like: "Their sign is hideous!" and "That sign is seriously out of context. sad!" Yet another area reader commented: "Remember the vibrant green check cashing place on the corner? that's how out of context the new signage is! OMG!"
I tend to agree. That is one garish sign more appropriate for a mall than for a brownstone neighborhood.
What do you say?

***UPDATE***

After one of my readers posted 16 Handles email address, I wrote to the company, as did others.  One reader got an immediate response.  So did I.

Jon Lake, Vice President, Operations 16 Handles, writes:
Good Afternoon Katia –

Your blog was forwarded to me via a friend and I wanted to reach out.
I would like to connect with you to discuss the sign our franchisee has placed on the front of their store. We too agree that this sign is not in keeping with the neighborhood vibe and feel. I would like to discuss potential signage options.
Please call me when you have some time to talk.
I look forward to hearing from you soon.
Best,Jon Lake

Pretty impressive response. More later.

***UPDATE Wednesday, April 4th ***

The sign is in the process of being taken down

New Court Street Frozen Yogurt Store "16 Handles" Heard Carroll Gardeners Loud And Clear, Will Replace Sign For A More Tasteful One

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